Dedicated BI Support for Kantar
Providing ongoing, expert support to create advanced reports that help Kantar deliver powerful campaign insights to their customers.
The Challenge
Kantar, a leading data analytics and brand consulting company in the US, required dedicated, expert-level support to enhance their reporting capabilities. They needed to consistently produce advanced, insightful reports from complex advertising and campaign data to provide maximum value to their own high-profile customers, but lacked the internal bandwidth to keep up with demand.
Our Solution
We acted as an extension of Kantar's analytics team, providing dedicated, ongoing support to design and build sophisticated reports.
On-Demand Report Development:
We worked closely with Kantar's analysts to understand their clients' needs and developed custom, advanced reports and dashboards on an ongoing basis.
Complex Data Integration:
We handled the integration and transformation of complex campaign and advertising data from multiple sources to feed into the analytical models.
Actionable Insights Delivery:
Our focus was not just on creating visuals, but on developing reports that told a clear story and provided actionable insights, empowering Kantar's clients to make better, data-driven decisions.
The Impact
Our partnership enabled Kantar to significantly scale their reporting output and enhance the quality of insights delivered to their clients. This strengthened their customer relationships and reinforced their position as a leader in the marketing analytics industry, all without the need to hire additional full-time staff.
Project Overview
Key details about the engagement.
Client
Kantar (US)
Services
Business Intelligence, Advanced Reporting, Dedicated Support
Technologies
Power BI, Tableau, Advanced SQL